Retail Realm, Cayan Team To Integrate Genius, Microsoft Dynamics POS Products

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by Linda Rosencrance

Retail business software developer and distributor Retail Realm has announced its integration to Cayan’s Genius platform, a cloud-based payments solution that mitigates the business challenges associated with integrating payment to the point of sale (POS).

The new integration, which will debut at NRF “Retail’s BIG Show” held in New York City from January 17-20, will allow Microsoft Dynamics partners to “offset security concerns, offer a completely EMV-compliant system, enable additional payment types, and create a more engaging customer interaction at the point of sale,” officials said.

The Genius platform provides POS developers and businesses with solutions to help them mitigate the issues associated with integrating and accepting new types of payment. In addition to latest standard for chip card payments (EMV), Genius supports near field communications-based mobile payments, QR/barcode payments, as well as credit and debit card transactions that can be manually entered or swiped, according to officials.

Eliminating the need for multiple hardware components like auxiliary PIN pads and pole displays, Cayan’s Genius platform integrates into Retail Realm’s complete product line, officials said.

Cayan is one of over 20 payment processing integrations provided by Retail Realm. Retail Realm’s RR mAX solution, through various payment gateways and direct processors, integrates Dynamics AX and all of the Microsoft Dynamics point-of-sales solutions to all of the major credit card  processors including First Data Merchant Services, ChasePaymentech, American Express, Global Payment, Heartland, WorldPay, BancTek, Vantiv, Moneris, TYSYS, and many others, Rachel Smith, Retail Realm’s director of sales in North America, said in an email

“These providers offer various levels of functionality, including credit, debit, credit card holder data security, fraud protection, PCI compliance, EMV chip/pin, gift card management, loyalty, EBT, FSA, tip handling, Apple Pay, PayPal, and many others,” she said. “[They also] support omni-channel payments-on-line payments (ecomm), call center, mobile payments, etc. We are actively developing new integrations scheduled for release in 2016.”

In a statement, Smith said today’s retailers expect support for different payment types and platforms, and many don’t want their Microsoft Dynamics solution to be confined to a specific payment gateway or processor. They want choices and they want to be able to use a gateway for their existing payment processors-or use a solution that offers both the gateway and payment processors. The Genius platform lets customers choose the processors they want to use.

Through this integration, Cayan solves the challenge that Retail Realm customers face: accepting multiple payment types, including mobile payments. The integration will help retailers compete in an evolving market because the Cayan Genius platform offers them the flexibility and the opportunity to continuously accept the newest payments technologies, officials said.

Genius offers value-added features including point-to-point encryption, PCI and EMV compliance, tokenization, splash screen advertising, video playbook, line item display, offline processing, electronic signature on-demand, and gift and loyalty programs, according to officials.

“At Cayan, we strive to partner with companies who are committed to enhancing the customer experience through technology,” said Henry Helgeson, CEO, Cayan, in the statement. “By partnering with Retail Realm, we’re continuing our mission of bringing state-of-the art payments solutions to businesses by integrating with their suite of Microsoft Dynamics solutions.”

Retail Realm is a distributor of Microsoft Dynamics Retail Management System (RMS), Microsoft Dynamics AX for Retail and Retail Realm Essentials powered by Microsoft Dynamics. The company has also adopted additional add-ons and standalone products developed by other firms that enhance or integrate with RMS and/or Microsoft Dynamics AX for Retail, according to officials.

About Linda Rosencrance

Linda Rosencrance is a freelance writer/editor in Massachusetts. She has written about information technology for 10 years. She has been a journalist since the late 1980s. She wrote for numerous community newspapers in the Boston area, where she covered politics and was a high-profile investigative reporter. She has freelanced for the Boston Globe and the Boston Herald. She is the published author of four true crime books “Murder at Morses Pond,” “An Act of Murder,” “Ripper”, and “Bone Crusher” for Kensington Publishing Corp. (Pinnacle imprint). She has just started her fifth true crime book for Kensington.