Salesforce plans to launch IoT offering on AWS

By:  Business Cloud News

Salesforce has announced plans to launch its new IoT offering on AWS facilities, moving away from it traditional play of using its own data centre infrastructure, reports The Wall Street Journal.

The offering is reportedly going to be launched by Salesforce in the next couple of months, is currently available to a select number of customers as the team test the various features. Saleforce’s IoT Cloud was initially announced last September, enabling customers to personalize the way they sell, service and market top their prospects. As part of the development, Salesforce has partnered with a number of firms including ARM, Etherios, Informatica, PTC ThingWorx and Xively LogMeln, to bring the service to market.

“Salesforce is turning the Internet of Things into the Internet of Customers,” said Marc Benioff, CEO of Salesforce at the time. “The IoT Cloud will allow businesses to create real-time 1:1, proactive actions for sales, service, marketing or any other business process, delivering a new kind of customer success.”

Salesforce has traditionally built new services on its own data centre infrastructure, though it would appear to be joining a number of other companies, including Netflix, who are utilizing the services of AWS as well as in-house options. This is not the first experience of AWS for Salesforce however, as the company acquired Heroku in 2010, which operated on AWS. Working with AWS also gives Salesforce the flexibility to manage what could be large scale growth should the offering receive large scale traction upon launch, as adding additional hardware to its own data centre to meet demand could take days or even weeks.

Alongside the IoT announcement, Benioff has taken to Twitter to apologize for a database failure on the NA14 instance, which caused outages for a number of customers in North America, which lasted for more than 12 hours.

The failure occurred after “a successful site switch” of the NA14 instance “to resolve a service disruption that occurred between 00:47 to 02:39 UTC on May 10, 2016 due to a failure in the power distribution in the primary data centre” the company said. Although not confirmed by Salesforce, it would appear a large number of customers throughout North America were impacted by the failure.