I Rewrote My LinkedIn Profile and Deleted Almost Everything About Me
I am rewriting my LinkedIn profile this week, and I deleted almost everything about me. It covered my 25 years, my role as the original recruiter in this channel, the FocusFramework we built, and a list of adjacent technologies we can help with.
All of it is true, and I’m proud of all of it. But none of it answers the only question somebody has when they land on my page: whether I can help them with filling that critical role or gap that is hurting their bottom line today!
So I started over and tried to write it from where my clients sit rather than from where I sit. That turned into three different personas.
1. One is a private equity firm that needs the numbers to hold up in diligence.
2. Another is a partner who has committed to a customer’s timeline and has to staff it with people who are genuinely as good as that customer is expecting them to be.
3. The third is a company running Dynamics or NetSuite internally, where the job is to manage that system well and get full use out of the capabilities they are already paying for, so the people working in it every day see the benefit and the company sees it in the bottom line.
The problem underneath all three is the same one. Only so many people genuinely know Dynamics or NetSuite, and almost none of them are answering job postings.
While I was in there, I went back and reread what clients have written about working with me over the years, which I’ll admit I don’t do very often. It was a little humbling. They describe the work better than I do, and they say things I’d never be comfortable saying about myself.
If it’s been a minute since you looked at your own profile, it’s worth an hour. Read the first three lines the way a stranger would and ask whether they’d know what you actually do for people.
All of it is true, and I’m proud of all of it. But none of it answers the only question somebody has when they land on my page: whether I can help them with filling that critical role or gap that is hurting their bottom line today!
So I started over and tried to write it from where my clients sit rather than from where I sit. That turned into three different personas.
1. One is a private equity firm that needs the numbers to hold up in diligence.
2. Another is a partner who has committed to a customer’s timeline and has to staff it with people who are genuinely as good as that customer is expecting them to be.
3. The third is a company running Dynamics or NetSuite internally, where the job is to manage that system well and get full use out of the capabilities they are already paying for, so the people working in it every day see the benefit and the company sees it in the bottom line.
The problem underneath all three is the same one. Only so many people genuinely know Dynamics or NetSuite, and almost none of them are answering job postings.
While I was in there, I went back and reread what clients have written about working with me over the years, which I’ll admit I don’t do very often. It was a little humbling. They describe the work better than I do, and they say things I’d never be comfortable saying about myself.
If it’s been a minute since you looked at your own profile, it’s worth an hour. Read the first three lines the way a stranger would and ask whether they’d know what you actually do for people.
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