Veteran CRM Alliance Manager – Director

posted in: Resumes - Leadership | 0


Results oriented marketing and business development professional with 15 years experience in multiple technology ecosystems. Successfully designed and implemented channel marketing and partner programs from the ground up for boutique, regional and national SIs. Strong relationship management and business development skills have led to the ability to easily connect with partners, and instill trust for long-term success and increased revenue.

Professional Experience

Leading Systems Integrator  April 2016 – Current

Alliance Manager

  • Responsible for alliances within the national Salesforce practice
  • Created and formalized alliance program for the practice, resulting in Platinum partnership and the highest ACV and booked revenue in history
  • Managed internal education programs, events and campaigns
  • Created strategic partnerships allowing the practice to expand footprint into new Clouds
  • Deep understanding of sales regions and the respective Salesforce teams – expanding into Industry Verticals and specializations
  • Strong working relationship with Service Cloud and Community Cloud teams within Salesforce as well as GTM Alliance teams

Leading Salesforce   December 2014 – April 2016

PartnerAlliance Director

  • Oversaw Partner Alliance program for Salesforce, inclusive of sales and marketing strategies, GTM development, operational activity and nurturing activities
  • Created and managed strategic partnerships with global and regional SI’s within the Salesforce partner ecosystem, increasing company presence within the community resulting in increased pipeline
  • Ability to drive pipeline, form relationships with C-level executives and partner constituents, and generate go to market strategies increasing ACV / revenue
  • Leverages relationships within Salesforce to increase visibility,resulting in invitations to attend QBRs, participate in joint selling opportunities and strategic events
  • Extensive knowledge of the Salesforce GTM team, having worked with the core, and newly formed SFMC teams

October 2013 – December 2014  Leading Salesforce Partner

Manager, Partner Business Development (Alliances)

  • Managed strategy, business development and overall partnership requirements for the Salesforce Commercial Business Unit within the U.S.
  • Created partner program for Pardot, which generated nearly $1M worth of business in year one, including more than 100 implementations.
  • Directed partner relationship with Salesforce Marketing Cloud
  • Negotiated first subcontracting project for Salesforce Marketing Cloud Pro Services, for one of the top four national retailers in the U.S.
  • Oversaw partner marketing efforts including: customer events, networking sponsorships, Dreamforce and Connections on behalf of the CBU, Pardot and Marketing Cloud

December 2010 – October 2013  Leading Salesforce Partner

Partner Alliance Manager 

  • Created and managed Partner Program forming strategic formal alliances with, Marketo, Heroku, and Google Analytics
  • Successful sales professional demonstrating the ability to solution sell through discovering constraints, operational inefficiencies and identifying opportunities
  • Developed sales pipeline strategy through partner channel, increasing Sundog’s visibility and new business development
  • Successfully executed marketing campaign to promote Sundog as one of eight Digital Services Alliance Partners (Marketing Cloud)
  • Managed the sales cycle and obtained a Fortune 100 company as a client

May 2007 – June 2010  Leading Systems Integrator

Business Development Manager

  • Developed company business strategy for attracting new leads through marketing/demand generation activities including: trade show planning and attendance, campaign development, public relations and advertising, and inside sales campaigns
  • Consistently exceeded sales quota and developed strong relationships with prospects and customers
  • Facilitated client discovery sessions and prepared demos tailored to client needs
  • Generated more than $4.5 million worth of business in three years
  • Managed inside sales team and created internal campaigns for reaching sales goals

October 2005 – April 2006  Microsoft Corporation

Marketing Specialist

  • Collaborated with partner recruitment team to increase Microsoft Business Solution partner program
  • Developed partner network through various marketing efforts including web seminars, speaking engagements, trade shows and overall partner recruitment efforts
  • Facilitated 15 city recruitment events across the country for the release of CRM 3.0
  • Managed Partner Recruitment website and facilitated partner discovery sessions
  • She is seeking a Channel Sales/Alliances role within a growing NetSuite or Microsoft Dynamics Partner and is open to both leadership, as well as, individual contributor roles.