Khosla Ventures just put $10M behind Ian Crosby’s new startup Synthetic, an autonomous AI bookkeeping service for other startups
Khosla Ventures just put $10M behind Ian Crosby’s new startup Synthetic, an autonomous AI bookkeeping service for other startups.
Crosby’s previous company Bench imploded; this round is the bet that AI is going to be the difference maker.
For the ERP ecosystem and the Microsoft Dynamics and NetSuite channels that are my community; I think this is worth watching.
Accounting is the entry point. Once the data layer is automated and trusted, the workflows above it move next: AP/AR, close, reconciliation, basic FP&A.
The same playbook that Synthetic is running at the startup tier is being built at the mid-market by other founders right now, and the partner firms implementing Business Central, NetSuite, and F&O will see it land in their deals inside 18 months.
Three things I’m watching from the talent side:
For PE/VC operating partners: the finance team headcount assumption in your portfolio company models is not the same number it was 24 months ago. The implementation partner you select needs a strategy on what stays human and what doesn’t.
For Dynamics and NetSuite partner leadership: the functional consultant whose value was “I know how to configure the GL” is at risk. The functional consultant whose value is “I know how to redesign the close process around an AI-first operating model” is now your premium hire.
For enterprise hiring managers: stop hiring for the org chart you have. Hire for the one you’ll have in 36 months.
Crosby’s previous company Bench imploded; this round is the bet that AI is going to be the difference maker.
For the ERP ecosystem and the Microsoft Dynamics and NetSuite channels that are my community; I think this is worth watching.
Accounting is the entry point. Once the data layer is automated and trusted, the workflows above it move next: AP/AR, close, reconciliation, basic FP&A.
The same playbook that Synthetic is running at the startup tier is being built at the mid-market by other founders right now, and the partner firms implementing Business Central, NetSuite, and F&O will see it land in their deals inside 18 months.
Three things I’m watching from the talent side:
For PE/VC operating partners: the finance team headcount assumption in your portfolio company models is not the same number it was 24 months ago. The implementation partner you select needs a strategy on what stays human and what doesn’t.
For Dynamics and NetSuite partner leadership: the functional consultant whose value was “I know how to configure the GL” is at risk. The functional consultant whose value is “I know how to redesign the close process around an AI-first operating model” is now your premium hire.
For enterprise hiring managers: stop hiring for the org chart you have. Hire for the one you’ll have in 36 months.
hashtag#DynamicsFocus hashtag#NetSuite hashtag#MicrosoftDynamics hashtag#AI hashtag#AIERP hashtag#AINetSuite hashtag#AIMicrosoftDynamics